It is essential to keep your site up to date so that you can take advantage of
the growing opportunities offered by the internet. Unfortunately this is
easier said than done as many of the sites hosted today were created by people/companies
that are long gone!
Also, however good or bad a site may be, over time it could well have acquired
a substantial collection of other sites linking to it. A new or re-designed
site could jeopardise that traffic by changing or removing pages that are
the target for the inbound links.
So the process of upgrading starts with an analysis of the current traffic
being attracted to the site, what search engines and directories are supporting
the site and how profitable the site is for its owners.
Where a site has been neglected, probably anything more than twelve months
without attention, there are two possible approaches:
the site in its current form with only slight changes
and create an entirely new
site to run in parallel with it. But with clear invitations
to visitors to go to the new site.
- Bite the bullet and create a new site while trying to
retain as many of the page titles and copy from the old
site as possible.
Which option is right for your
site will depend on the particular circumstances but is
worth bearing in mind that
a web site can be regarded as a single shop front and many
large retailers in the bricks and mortar world have hundreds
Running separate web sites for each of your companies
products or areas of business often allows you the opportunity
to get multiple listings on search engines.
We can help you to analysis your traffic and we are able
to upgrade existing sites and create new or companion sites.
Click on the link below if you would like to talk to us.